Getting your messages right
Understanding the people your organisation needs to talk to and how to communicate with them can help you to achieve your organisation’s goals.
From fundraising to volunteering to using your services or attending your events, it is vital that you “market” what you offer and develop messages about your organisation that will resonate with the audiences that matter to you.
This resource from the Media Trust is an excellent guide for anyone working in parks and green spaces who needs to better understand the power of your message. Quite often in the green sector, we are doing amazing things, but aren't necessarily so good at advertising our work to the right people, in the right way.
The Media Trust is a charity that works in partnership with the media and creative industry to give charities, non-profits and general '4th sector' organisations as well as marginalised groups and young people a stronger voice.
For further information visit www.mediatrust.org